Saturday, February 16, 2013

What's in a (business) name?

We celebrated my daughter’s 6th birthday today at the Old Spaghetti
Factory and after ordering my usual penne delight, I wondered how they
ever came up with such a bad name for a restaurant. When I think of
eating, I don’t ever picture myself in a factory. In fact, the word
factory usually conjures up some image of a dark and damp room filled
with underpaid workers and bad ventilation. That’s exactly the kind of
place I want to take my daughter to for her birthday but it is HER
birthday so we go where she wants I guess. I was just grateful she
didn’t choose Chuck E. Cheese’s which by the way, is also a bad name
for a business. The Old Spaghetti Factory does have decent food so at
least their bad news is limited to the name only; I wish I could say
the same for Chuck E. Cheese’s.

It's hard to erase a negative first impression so why do companies stick with bad business names? The restaurant buffet business model starts in an uphill battle from the outset, then when you slap a ridiculous name on the door like "Chuck-A-Rama", I don't know how enough customers look past the ugly name to keep them in business. Chuck-A-Rama; by the way, has been in business for over 47 years. What other business names (whether food related or not) do you find ridiculous? I'm researching bad business names for a future video. Leave a comment on this blog or on my YouTube channel or on Twitter to contribute to the theme of bad business names.

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